KRATER is an electronic music label in constant search of unique sounds around the Latam culture. The label’s music catalog has an infinite range of textures, genres, and distinctive sounds made by producers from all regions, backgrounds, and influences within the Méxican borders.
Founded in 2021, KRATERMUSIC has established itself as an electronic music platform, joined by producers and musicians from USA, Germany, and Méxican. Under the direction of Doctor Bagre and Lewis_33, the label has further embraced its goal of becoming a place for diversity, irreverence, musical uprising, and total creative freedom of styles and sounds.
It’s great to have you on KRATERMUSIC. We’re excited to get to know more about the label and the masterminds of the label’s success. As the directors of the label, tell us a little bit about yourself.
Thank you 6AM it is a pleasure to share with you a bit of us and KraterMusic. Those who command the project are Anel Samano (a.k.a. Dr. Bagre) and Manuel Amézquita (a.k.a. Lewis_33); We have both developed audiovisual pieces independently since 2010.
Anel is a visual artist addicted to glitch aesthetics and has participated in video art biennials such as Colectiva Societa delle Belle Arti Circolo degli Artisti in Florence, Italy; Global Art Contest Kosovo Art, and recently at The Glitch.art.br International Online Exhibition in Brazil. She has recently collaborated with Andy Martin & Lee Scratch Perry for the REVOLUTION track, edited on Mole Audio, being one of the last recorded collaborations of the Jamaican Dub master.
Anel works with Tachyons+ machines to create visual multidimensional textures, all programming, effects, and transitions are done in Max/MSP and TouchDesigner.
I (Manuel) have been a music producer since 2000, I was part of NopalBeat Records, EMI LatAm’s record sub-label with the project he directed called SHOCK BUKARA with which we played in North America, Europe, and all of México. In 2010 Anel and I started our project NETCODE, which produced an EP for the great Méxican label ILLEGAL ALIEN RECORDS called NEWRON.
Since then, we’ve been working in the studio and did some collaborations — for example, we recently collab with record label SSENSORIAL, and we did a track/video that was inserted as part of a compilation of celebration for the day of the dead next to great national artists as guests.
After that, we decided to start building KRATERMUSIC in 2020, but it was not until May 2021 that the online label formally started.
Your motto is that you want to “preserve the most important value of electronic music: make humanized music” — can you elaborate more on why this is important to you both and for KRATERMUSIC?
At KraterMusic we believe that the music from any label should not have a sound identity, I mean, it is not a product that sounds the same in all its variants, otherwise, like in a normal day of life, a roller coaster; sometimes up, sometimes pink, sometimes white, sometimes very deep…this is the KraterMusic catalog, there are different colors in the artist’s palette and in the end this returns to human music, connecting with the user directly and sincerely. Our record label covers avant-garde genres regardless of classifications but all focused on transmitting a raw proposal.
“We believe that the music from any label should not have a sound identity — this is the KraterMusic catalog: there are different colors in the artist’s palette and in the end this returns to human music, connecting with the user directly and sincerely.”
Kratermusic strives on being more than just a labal but as a medium to connect music to its host.
This industry requires a bulletproof mindset. You need consistency, discipline, and resilience. How did you two push through the nay-sayers that doubted your ambitions of creating KRATERMUSIC?
This question is super good, I am very glad that you ask it since “behind the scenes” is the group of actions that defines any vision. We have always believed that only perseverance is the key to achieving goals. At KraterMusic we work on creating our own methodologies since when dealing with artists, cultural promoters, and the entertainment world we have realized that it is difficult to create top-of-mind without live shows.
“We have always believed that only perseverance is the key to achieving goals. At KraterMusic we work on creating our own methodologies.”
It takes more than just the craft and tools to creating music, it takes a certain kind of drive that is not made in the studio.
Our entire roster is located in different cardinal points and creating a showcase is a topic that we have already thought about now that the pandemic is almost controlled. The record label today must take into account metrics and analytics that satisfy the market immediately; the music business today is unique. Day by day, established processes are changed and the form of consumption is becoming more complex every day due to the power of user retention and the huge number of artistic options offered today by international digital streaming platforms.
As you said in your question, perseverance is the secret for music today, you must release tracks as singles, promote them, give shows and immediately release another one and repeat the process, plus generate valuable content that connects with your market. It sounds very easy but it is actually a very difficult task.
DYSTOPIE V/A, your most recent EP release, celebrates 1-year for the label. Congrats on the release and the label’s 1-year anniversary. As the directors, what did you two want this EP to showcase for listeners?
Since its foundation, KRATERMUSIC has sought to be an international artistic reference platform and avant-garde electronic music label that would not be imaginable without the diverse commitment of its associated artists. It was founded with the aim of releasing innovative electronic music without boundaries and maintaining spaces for future-oriented experiments between its roster.
We are both graphic designers, so, since the project began, the visual part has been an important issue of the soul of KRATER by being able to share this adventure with Méxican talents and great creatives. We are very happy to be a finalist in the awards ceremony held by A! Design 2021, the best exponents of the advertising industry created in México. The nomination is within the group of “Best Corporate Identity”, for this reason, we try to ensure that the final product that is delivered to the market has an international quality to be consumed in the same way as any international label.
“We are both graphic designers, so, since the project began, the visual part has been an important issue of the soul of KRATER by being able to share this adventure with Méxican talents and great creatives.
We try to ensure that the final product that is delivered to the market has an international quality to be consumed in the same way as any international label.”
Showcasing the cultural and international aspects is the true endgame for Kratermusic.
Our main goal is to present solid music to our users with quality in mixing and mastering, but above all, that the musical proposal eliminates international prejudices regarding the origin of the music.
KRATERMUSIC centers around sounds that are influenced by Latam culture. Can you share how this plays a major role for the label?
Anel and I believe in the power of our country, we live it day by day, the only barrier between a Latin producer and a European or Asian one is in their minds, but the information that has always been entered in your mind is that the Méxican product or Latin should be traditional music, which is why we try to strengthen the bond between the artists of the label, the fact that we all live in different cities and the age range is so varied helps a lot so that the final product is enriched with different visions. At KraterMusic we are proud of our nation, of our origins, but that does not mean that we use them as a flag to achieve our final audiovisual product.
“Anel and I believe in the power of our country, we live it day by day. At KraterMusic we are proud of our nation, of our origins, but that does not mean that we use them as a flag to achieve our final audiovisual product.”
Producing seamless audiovisuals that showcases Latam culture is what’s truly important to the label.
In this industry encouragement and positivity are always needed, and it’s great that you encourage your artists/producers. Can you share any of your tip(s) of encouragement?
We share as much information as possible among the artists, for example, we try to standardize the workflow methodology to be more proactive and to be in constant production. We try to promote collaboration with the final product, either in mixing, mastering, or visual identity with most of the artists, that is why it is important that all members receive as much information regarding the industry and our music label or consumer trends that we obtain through Ditto (our digital distributor).
“We try to standardize the workflow methodology to be more proactive and to be in constant production. We try to promote collaboration with the final product either in mixing, mastering, or visual identity with most of the artists.”
There is a constant ebb and flow of consistancy, professionality, collaboration, and indviduality.
What does the rest of 2022 look like for KRAFTERMUSIC?
An interesting end of the year is coming, we are going to have new artists on our roster, artists from Europe, Asia, and South America, so the family will grow and the textures will be richer. There are also 2 other compilations to promote the label’s work with dance and experimental influences, so we hope to have an interesting closing. And, obviously, some releases coming up thru next months, new material from KatFish, DaniDan, Lewis_33, Synchronizers, etc…