Andrey Pushkarev Picks The Top 5 Records From His 7,000 Plus Vinyl Collection

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Andrey Pushkarev has made a name for himself as a DJ thanks to his extensive 7,000-plus record collection and the uncanny ability to pick the right track for the right moment during his well-structured architectural performances. We asked him to peruse through his entire selection, a portion of which you can see above, to pick his favorite 5 records to share with his fans:

Andrey Vinyl

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How DJs and Producers Can Market Themselves with Social Media

For many artists and producers in the music industry, social media is a helpful and vital tool that enabled them to reach a wide audience across the globe.

Of course, given the prevalence of social media in our day to day lives, this may already seem like a given to most. You’d be surprised, however, by how much social media is undervalued, misunderstood or simply misused in the branding and marketing of one’s own artist profile. Social media has become more sophisticated in recent years, with important changes happening at such a rapid rate that it can be hard at times to keep up with the latest updates for even the most important and used social networks. Thus, it is important for any artist or producer to know the right strategies to be successful in their social media efforts, and to constantly stay up to date with the ever-changing landscape that is today’s social media world.

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Premiere: Listen to Apollo 84 “El Coca” on Roush Label’s “Not Ordinary Sampler 2018”

Hector Couto’s Roush kicks off 2018 with a brand new and fresh VA sampler entitled Not Ordinary, with contributions from the likes of label regulars Javi Bora & Javi Lopez and Arado, and Raffa Fl, Andre Salmon, Apollo 84 and more.

Having welcomed the likes of DJ W!ld, Steve Lawler, Chris Carrier, Cuartero and Julian Sandre to the label in 2017 alone, Hector Couto’s Roush imprint continues to be a firm favorite for many of industries biggest names. Now an annual tradition, here we see the label introduce the latest offering in their Various Artist sampler series, with a selection of label favourites and new names combining to deliver the imprints Not Ordinary Sampler 2018.

UK talent Apollo 84’s “El Coca” raises the tempo with its in-your-face aesthetic and energetic snare rolls. Listen to its premiere here and find it available online on January 15th.

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SoundCloud Responds to Change In Audio Quality Allegations

Yesterday we published an article noting how SoundCloud lowered its bitrate from 128 mbps to 64 mbps Opus, resulting in the understanding that the streaming giant was effectively reducing quality by half.

SoundCloud has responded to those allegations, detailing how there is a misconception that quality of sound has been lowered by half when, they state, that is not the case.

We received statement from a spokesperson at SoundCloud clarifying the change:

“While we always appreciate feedback, these reports are inaccurate. SoundCloud has not altered its approach to audio quality. We have been using the Opus codec (among others) since 2016, and we regularly test different combinations of encoding and streaming to offer listeners a quality experience on any device.

Furthermore, we store all content from creators at its originally uploaded quality level so we can continually adapt to advances in encoding and playback.”

A Billboard article has come out expanding on the statement from SoundCloud, offering a clear explanation of the opus codec: “Though the numbers might suggest the audio quality would decrease by half, it is not so simple. Opus (the successor to .ogg) is a higher quality format than MP3 and at 64 kbps should actually sound better than a 128 kbps MP3.”

Although SoundCloud won’t disclose specific codecs or versions it is using, as it deems it proprietary information, their spokesperson states that any reports of any altered (including lowered) approach to audio quality are “inaccurate.”

SoundCloud Has Lowered Sound Upload Quality By Half and Everyone Is Asking Why

Update: SoundCloud Responds to Change In Audio Quality Allegations

Why? If music uploads is the bread and butter of your already failing business, why would you even consider lowering upload sound quality by half?

That’s the question everyone is asking today upon learning of SoundCloud’s latest “brilliant” idea. The streaming giant, who was seemingly recovering after a disastrous first part of 2017, lowered its bitrate from 128 mbps to 64 mbps Opus without really explaining why or even giving a warning. This means that the quality of the sound you now hear from the platform is lowered by half.

Truth be told, the original 128 mbps compression was already a point of major contention, with audiophiles straying away from using a service they feel should put emphasis on music quality but doesn’t. Reducing it to 64 mbps is a strange move that has undoubtedly left many just as angry as they are baffled.

The Lowdown on SoundCloud Reposts and Paid Promotions

There are a number of services out there promising SoundCloud users tens of thousands of reposts which will result in more subscribers/followers for their SoundCloud channel. This can seem like a great deal, especially for new and aspiring artists who want to get a good head start in the music industry.

But what is the real lowdown on reposts and paid promotions in general?  H Academy recently came out with a research piece on this matter that is filled with interesting data and shocking results. The average repost only generates plays equal to 3-4% of that channel’s following. And for many SoundCloud channels, getting only 3-4% of their channels’ 1,000+ followers is not an encouraging number.

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Premiere: Listen to Ki Creighton’s Edgy Tech House Contribution for Yousef’s Selector Series, Part 6 on Circus Recordings

Circus boss Yousef returns once again with his Selector series, this time in it’s 6th edition we see Yousef dipping back into his record back to select tracks which have been doing it for him on the dance floor with inclusions from Ki Creighton, Luuk Van Dijk, Mant and DeMarzo.

We are delighted to be premiering Ki Creighton’s contribution to the series. The producer returns to the label after a monumental year of releases on labels like Elrow , 8bit , Lost and his own UNI imprint. Here he delivers a edgy tech house roller that utilizes a female vocal and pins it around a soundscape that will move any floor it’s delivered to.

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How to Get a Quarter Million Plays on Soundcloud

For many artists who were previously struggling to find their audience, Soundcloud has been an heaven-sent platform since it entered the music scene back in 2007. As a mostly free resource with a wide reach, Soundcloud has made it possible for aspiring artists to share their music to anyone across the globe through the internet.

But as with any technology, Soundcloud can be a challenge as well, especially for those who do not have the know-how on tapping the platform’s potential to reach as wide of an audience as possible. Fortunately, there are ways to go about it, as explored by Music x Tech x Future.

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Premiere: Listen to Wudec’s “Poltergeist” Out On Brand New Label Farsighted Records

Wudec is a young producer from Silesia, introducing the world to his extended EP entitled Absolution — the first outing of a brand new label from Poland called Farsighted Records and available via the label’s Bandcamp page.

The result is a fresh, bold and untrammeled combination of a deep dub techno, acid 303-like sound and massive kicks. This blend is an extraordinary journey, during which a medieval castles, baroque temples, renaissance operas and row walls of modern clubs are being visited. A journey, that blears Christian tradition with pagan ritual. This is an epic tale about Europe and a bow in front of the wealthy culture, that have been shaping the Continent through the ages. On top of four original tracks, the EP comes complete with two remixes from highly appreciated Polish producers, Kuba Sojka and Michal Jablonski.

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Premiere: Listen to Denis Rodd “Minotaur” Out Soon on Cochlea Music

After the organic and natural-sounding debut, Denis Rodd was inspired by Greek mythology and modern cinematography for his second EP, which is out on Cochlea Music this coming November 24th.

In the opening track,“Charlie & The Acid Factory,” the label founder is found grasping Tim Burton‘s fantasy fairy tale Charlie and the Chocolate Factory and replacing the chocolate with acid, creating a track that has an alluring beat.

The energetic density increases in the track “Slow,” the drum machines and plug-in sounds pushing the vocals forward, which in any case aren‘t slow at all. Or is it the exact opposite? Tribal magic emanates the ’40s and ’50s Blues in the vocal samples, a touch of African ancestral culture, jazz trumpets – the minor scales are hypnotically similar to the techno scales.

In the title track “Minotaur,” which we are premiering today, Denis Rodd finally transforms the bull-headed monster from the ancient legend into a hybrid with a fidgety techno skull, and body and soul made from warm Deep House. Bittersweet, melancholic and yet joyful is the captivity in Minotaur’s labyrinth of BPM, melodic murmurs, small surprises and contrasting sound events.

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