In today’s society, Social Media plays a big role in people’s everyday lives as well as business. Social Media is also turning out to be an important vehicle for bringing to light the talent of new electronic music artists, through making them known to fans and promoting their brand.
Electronic dance music is over saturated, so you need to be clever when you are attempting to reach your potential fans, media outlets, labels and managers to pay attention to you. It is not enough for artists to keep posting their music on their YouTube or SoundCloud accounts over and over. It is not enough for artists to wait for their manager to make a move. Production Music Live explains why this is: “Your post isn’t just competing with another producer’s post – it’s also competing with a meme and a cat video someone shared. No wonder why the link to your music gets lost in this stream – it’s just not the most engaging post.” Artists need to keep this fact in mind in order to navigate the social media stream. Here are some factors that may improve social media standing and lead to developing the career of talented electronic music artists: