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Denon - Beatport LINK

Beatport and Denon DJ Launch Beatport LINK: First Music Streaming Capability in Standalone DJ Hardware

For the first time ever, DJs using Denon DJ’s Engine OS enabled PRIME Series hardware will have instant access to Beatport’s vast catalog of curated dance music on demand without a computer. All thanks to Beatport LINK, which will enable DJs to play nearly any track from Beatport’s entire store directly through their Denon DJ gear running Engine OS.

No laptop? No problem. Today Beatport and Denon DJ officially launched the long-anticipated Beatport LINK integration with all Engine OS products. Beginning today, Denon DJ Engine OS users upgrading to v1.5 can access Beatport LINK’s revolutionary streaming service, over Wi-Fi and without a computer, directly from their Denon DJ hardware.

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10 Principles of the Electronic Music Industry

Taken since the inception of 6AM in 2008, we have been able to develop and follow key principles that have helped us knock down barriers, break through troubled times and reach our goals in the electronic music industry while continuing to hit key milestones every step of the way.

The information contained herein has helped shape who we are today and represents what we stand for in the global electronic music industry. We are far from perfect, we are constantly learning and always working to improve. More importantly, we need a constant reminder of these guidelines ourselves, which is also part of the reason we are publishing this article. We want to hold ourselves accountable while sharing something we hope can help others, or at least can spark a conversation on subjects we feel are important.

We not only hope you find this useful but more importantly we hope you find the strength to apply the guidelines within this article into your own journey and discover the things you didn’t think would be possible by peeling away the layers of negativity and self-sabotaging behavior that are stopping the progress you wish to attain. We are all in this together, you are never alone.

Thank you in advance for hearing us out and we’ll see you on the dancefloor soon.

Much Love & Respect,

6AM

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Quality & Traits of a Successful Music Producer and DJ

With today’s technology advancements, it’s easy for almost anyone to translate their passion for electronic music into a career.

The myth of the bedroom producer is no longer a myth, and we often hear stories of discovered artists who broke through in the industry after putting in countless hours in the studio, honing their craft and grinding until their hard work paid off. We recently gave some tips on how to increase productivity in your home studio, tackling important subjects such as ergonomic studio set-ups, removing distractions, labeling samples, learning shortcuts and more.

But what makes someone a successful music artist? What traits must one possess to really get the most out of one’s passion for music production and/or DJing? While there are a lot of factors that come into play to make it in the music world, in order to turn passion into a career you must truly want it.

Here are some qualities most successful music artists possess, compiled after tens of hours of interviews with successful international DJs and electronic music producers.

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The Pros and Cons of Spinning Vinyl

Vinyl has made a come back and it’s not leaving any time soon! Naturally, the welcome phenomenon has made its way into the DJ industry, with a number of DJs returning to using vinyl in their live set or picking up their collecting of records once more.

We talked with Ellen Allien about her love for vinyl, we looked at whether vinyl is actually more expensive than digital and looked at how and why the vinyl industry has been surpassing the $1 billion revenue mark again for the first time since the ’80s.

Inevitably, this has given rise to a sometimes contentious debate with regards to the merits of vinyl for DJs. There is no right or wrong answer, which is why this debate will continue forever with both sides sharing valid points in advocating their respective beliefs regarding vinyl. As such, we will not be advocating one side over another over this vinyl “issue,” although we have covered in the past why CDJ shaming should stop.

Rather, we will devote space here to objectively examine the pros and cons of vinyl for DJs as a way to help you better gauge whether vinyl is the right fir for you.

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Did You Know That New Zealand Prime Minister Jacinda Ardern Used To Be a DJ?

The headline isn’t misleading, and we didn’t know about it either until this week!

New Zealand Prime Minister Jacinda Ardern,who has been praised around the world for her swift and decisive response to the recent mass shooting in Christchurch, used to be a DJ.

If you scroll back on her social media far enough, and by “far enough” we mean all the way to April 2013, you will find evidence of her love for electronic music and DJing.

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7 Things Artists Should Consider Before Outsourcing Social Media Work

You’re a producer and/or DJ and your career is gaining traction. Releases are coming out on record labels and you’re getting tour playing time beyond your local scene. At one point or another you consider what to do with your social media strategy and how to take it to the next level, and naturally part of that consideration is whether to outsource the work to a professional agency or social media specialist.

If you’re ever at that point, there are some key things you should consider before outsourcing that work to a paid professional:
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9 Ways To Get New Track Ideas

You’ve likely had that lazy weekend-long feeling or the Sunday-post-hangover feels — the kind that lets you go to work but in autopilot mode as you face your tasks, completely spacing out as you stare blankly at your synthesizer thinking of what kind of music to produce now or how to finish that mix you’ve been working on. No matter how much you love music production and writing song lyrics, there can always come a time where you will just feel stuck. So what do you do? The wrong thing to do is to sit on your ass and watch the clock go “tick-tock, tick-tock”— you have to find inspiration.

Finding inspiration will make you more motivated, making it easier for you to get new track ideas. No matter what field of job you are in, inspiration is a must. It is the stimulus that results in efficient work. If music pays for your living, you cannot afford to waste time. Push yourself and let inspiration find you.

Here are 9 ways that you might finding inspiration to get new ideas for the tracks you are working on:

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Ten Fantastic DJ Quotes: Dixon, Marco Carola, Sven Väth, Maceo Plex and more

ricardo villalobos

It’s not easy to talk about electronic music, and especially so when the genres in question are house and techno, mostly instrumental and oftentimes devoid of lyrics.

The lack of vocals make it easy to get lost in a sea of technical adjectives and meaningless explanations. We should let the music do the talking, sure, but what about the producers and DJs… what do they think?

We have collected ten of our favorite DJ quotes from some of the best producers, DJs, record label owners and promoters in the game:

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How to Know When The Right Time to Outsource Is In The Electronic Music Industry

If you’ve ever started a business or large-scale project it is likely that you have experienced the inevitable feeling of overwhelm. At some point or another, after trying to do everything yourself, it becomes hard to keep up with all the tasks on your to-do list, and especially so when strict timelines are involved.

It has happened to almost all of that at some point in our life: we come up with a great idea, big or small, and need to convince others to believe in it and come on board for the idea to really take off. Think about it, it applies to music producers in search for a label for their latest work, or event promoters looking to launch a new event series.

This can be a dangerous situation because with every idea there are many risks involved. If you can’t get your close friends and acquaintances interested in the idea then how can you convince the rest of the world to? You can get stuck between trying to push it through yourself without the help and input of others, and outsourcing the necessary work in order for your idea to become reality.

No matter your approach, it is often recommended that creatives in both business and the arts focus not on one but on multiple ideas. If you want to grow a plant you must begin with many seeds, rather than plant just one and hope it grows into something.

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Why Social Media Is A Key Part of Marketing In The Electronic Music Industry

In today’s digital world there is no escaping social media, even and especially for aspiring and established producers and DJs.

While exact statistics aren’t available, it is not hard to imagine that the demographic of people attending electronic music events throughout the world does tend to include a vast majority of 21-35 year-olds. What this means is that the majority of people attending these events are likely to be connected, in some way or another, to social media.

Just like with any business, whether you are an electronic music artist, venue owner or promoter, with a well-thought-out digital marketing campaign, your products will be recognized easier, your target audience will grow, and you can even build authority and presence in your field over time! That being said, whipping out a grand marketing strategy out of thin air isn’t the easiest task.

For all intents and purposes, it’d be fair to assume that the majority of marketing nowadays would fall into the category of digital marketing. Whether we like to admit it or not, long gone are the days of promoting music and events the old school way, and within this rather broad field, you can pick and choose from a variety of different paths to go down.

Be it email marketing, SEO, affiliate marketing or some other similar endeavor, the Internet is the place where you’ll get your exposure and with it, brand recognition for yourself as an artist, label owner or party curator.

Strong Social recently tackled the subject, explaining why social media is the future of digital marketing, and shouldn’t be ignored no matter your role in the electronic music industry

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