Rebekah and Sydney Blu are opening new doors and more opportunities for women in the music industry. It’s been a constant struggle for female producers and DJs, not getting the recognition they deserve. All of that will change as they launch a campaign to encourage record labels to add more female artists to their roster.
The campaign is called 23by23 and the mission is to work with labels to commit to having at least 23-percent of women artists added to their rosters by 2023. The music labels working together consist of Soma, Club Sweat, Toolroom, and REALM. In part of the campaign, there will be a number of remix competitions and demo challenges on Native Instruments’ Metapop community. Ableton is also a part of the campaign and is hosting various pieces of online production content that will focus on supporting women, trans and non-binary artists.
Rebekah speaks about her reasons for launching 23by23 in a statement:
“Starting out on many labels as the first women producer nine years ago, it seems that only baby steps have been made in this area to have more women representation. It’s also important to note women of colour are not only underrepresented on dance labels but also affected the most by discrimination so this makes it even more imperative for diversity to be a priority.”
“I believe in 2021 we need to do better with how we shape, brand, and release music, to support a new generation of female producers and create lasting change and equality. I encourage the following question to any A&R rep: Are you making your label a welcome space for women? Do you provide feedback to female submissions? Are you proactively seeking female artists who are producing music similar to the sound of your label? This is the basis of the 23by23 campaign.” – Sydney Blu
Girl power at its finest, it’s wonderful to see artists use their platforms to help others in the industry. Sydney Blu has already done so much with her platform. Wither her help, a new category for the Juno Awards for underground dance single of the year. In 2020, Rebekah launched her own campaign #ForTheMusic.