Spotify and Shopify recently announced their venture allowing artists to sell directly on their artist profile page on Spotify. Shopify is already a widely used e-commerce platform for creators to sell directly to their customers/fan base. With the integration into Spotify, artists will be able to add another level of brand involvement with their followers. As of now, this feature will only be viewable to subscribers in Australia, Canada, New Zealand, the UK and the US.
According to Shopify.com, the Head of Spotify for Artists, Camille Hearst said, “For many fans, Spotify is the primary way they interact with an artist’s music, and we are excited to give artists a new way to capitalize on that moment. We want to provide artists with as many resources as possible to help turn listeners into fans, fans into superfans and, ultimately, help artists earn more. The integration of Shopify’s powerful backend for powering commerce presents a significant step forward in our efforts to help artists maximize additional revenue streams and give them agency over their careers.”
If you are interested in this service, directions on how to add Shopify to your Spotify artist profile can be found here.