The Alexsander is most definitely a one-to-watch producer. In the past 2 years, he has received widespread support from techno and house legends including Adam Beyer, Booka Shade, Joseph Capriati, Danny Tenaglia, Marco Carola and Jamie Jones, to name a few. With an imprint of his own, “Hypnotic Rhythm” and a brand new various artists release out titled Hypnotica 001; he joins us to discuss it all.
How are you, what has 2021 been about for you as an artist?
Up and down, but must say, the restrictions being almost back to normal feels great. Freedom..!
What did you learn about yourself these past years of challenging times?
Oufff a lot. Pressure always makes us stronger and better. For me it has been a mix of artistic directions, sounds and visions that have been more clear. Also exploring new fields such as film scoring.
Tell us about the Hypnotica 001 Various Artists release, lots of great talents join you on it, why now?
We felt like it was time to introduce the next generation producers hailing out from Sweden, Boven, Rob Kali, Oldmark are great talents and together we make it to a very dynamic label crew.
All of us have a touch of our heritage from different countries around the globe and together creating a sound out from the same city.
What is the overall vibe and mission of Hypnotic Rhythm as an imprint?
Making artistic electronic dance music that both works in the clubs and EarPods. A mix of tribal, sci-fi, electronica, minimal and progressive techno elements mixed in our record Label sound.
Any pro tips for artists in the studio, across any favourite pieces of hardware, or software?
Collect your samples, find your unique sounds and synths that can be good for it. Analog is fun. Try to always have the classic drum machines sounds and some element in your production that’s your sound. For me it’s scifi sounds, classic pads, so all the classic old school synths work great to create that sound of mine.
Where was your last live show, how was it and where can we expect to find you playing next?
At an industrial nigtclub in Stockholm called “the slaughter house” but SLAKTHUSET, in Swedish. It was the first weekend of normal clubbing since COVID and together with my label mate IN Lackech and Ivan Da Silva,
We got the honor to host our own dance floor for “the event to launch it all” together with ART OF SOUND.
Please share one track that has been a constant inspiration for you, and why?
Jean-Michel Jarre – Oxygene, Pt. 4, it’s a timeless song and has an timeless sound, that I first got introduced to when I was 5 years old. Since then it’s been stuck in my head and sound in my productions.
Are you concerned with your environmental impact as a DJ, and what can you do about it if so?
I think there’s plenty of hidden soloutions that should be released to the public for us to thrive as humans together with nature. Until that day, I think the best way is to be conscious about choices that affect the environment.
Any future projects to share with us at this time?
I’m launching a new alias called ALTER9, which is a more trip hop,breakbeat and electronica mix, a non 4 on the floor project. And also a track with the rising NYC singer, VANIA who has been featured on a Paul Kalkbrenner song, our track is called Hide Away, and it is set to be released on Tiesto’s AFT:HRS label in early 2022.
