As a producer, DJ, and live performer, Hadone seamlessly blends modern and 90s techno to produce a unique raw sound. Globally, he has mesmerized crowds with his anthemic melancholia and his producer skills have been recognized by notorious labels such as Monnom Black, Taapion, Kaos, Klakson, and many others.
Hadone also has a knack for digital creativity as shown by his own label Things We Never Did (aka TWND). Designed and developed by Yanis Sabir, the label (which is also a created web-app) pays tribute to the gaming world by immersing visitors into a digital world of not only music but videos/movies, games, merch, and many more. Through the label, Hadone invites people to lose their sense of time within this digital space without worry or pressure.
Now Hadone joins 6AM and shares his mindset that went into his November 2022 release What I Was Running From — which also became his imprint’s first released LP, creating experimental techno, the passion and perspective behind his label being an immersive digital space, and merging fashion, digital art, and music by collaborating with Parisian clothing/footwear designer Philéo and graphic designer Raphael Clerget. Hadone’s LP What I Was Running From is now available for full purchase in digital and vinyl format.
Thanks for joining us, Hadone. We’re looking forward to getting to know more about your new label Things We Never Did and your upcoming release What I Was Running From. Starting with your label, Things We Never Did is based around the concept of an immersive digital world of music, videos, gaming, and merch as well. From an entrepreneurial perspective, why did you choose these elements to be the focal points behind your label?
Firstly, thank you for having me. All the mediums I’m presenting on my label are things that I relate to. Gaming is very present in my life since I was about 10 years old, and clothing brands and sneakers have been a passion alongside music for as long as I can remember buying my own clothes.
“I’m presenting all the things that I relate to on my label — gaming, clothing brands, and sneakers have been a passion alongside music for as long as I can remember.”
Hadone’s label is a reflection of his childhood passions and memories.
To be honest, I don’t think of myself as an entrepreneur — what I wanted in the first place was to have my own sense of freedom so I could release anything I wanted or believed in. I also wanted to interfere with these different elements because I want this project to question our perception of time as I feel the way we consume them affects our relation to time.
On the label, you’re also anticipating the November 3rd, 2022 release of your album What I Was Running From — no doubt that it’s going to be an amazing project. What can be expected from the album in terms of genre, style, emotion, inspiration, instrumentation…etc.
I would rather see this project as an LP than an album. I wanted it to be a kind of “best of the best” tunes I had recently made in the last year and to be linked to this question of time. I’ve not thought about it as a journey in the way an album would be listened to or received, but more a selection of the different ways to answer the questions I am asking myself.
“I’ve not thought about it as a journey in the way an album would be listened to or received, but more a selection of the different ways to answer the questions I am asking myself.”
Hadone’s project is a means to tap into his inner self and curiousities.
I also wanted to show everyone what I am into right now apart from 4×4 techno. At home, I mostly produce experimental music across other genres apart from only techno, and that’s what I wanted to deliver on this LP. I also modified my way of producing a little, by trying to use fewer channels on my tracks to be more effective when you have less elements. You can still recognize my style, but I feel it shifted a bit in a way. In terms of instruments, I mostly used my laptop and some bits made with a Korg Minilogue.
“I also wanted to show everyone what I am into right now apart from 4×4 techno. At home, I mostly produce experimental music across other genres apart from only techno, and that’s what I wanted to deliver on this LP. You can still recognize my style, but I feel it shifted a bit in a way.
In terms of instruments, I mostly used my laptop and some bits made with a Korg Minilogue.”
Hadone’s passion for this project was to showcase his different musical side.
What I Was Running From will be more than just an enjoyable musical piece, it will also be a collaborative project incorporating the likes of two designers — one from the Parisian clothing/footwear designer Philéo, who also runs the brand Dover Street Market, and another from the graphic designer Raphael Clerget who will bring about a visual complexity and refined aesthetic to the album. These are amazing and unique collaborations, especially since music, clothing design, and graphics group very well together in terms of artistry. How did this collaboration come
With Raphael, we’ve known each other for over 10 years now and we are super close, so it’s always important for me to work with people that I feel safe with and who understand and share my vision and the labels’ identity. He’s been working with typographic design and illustration for a long time and has a real talent for it. We started to work on the logo about a year ago and it finally came out as you see today. I was so happy with the result, and I am proud of him and to be able to work with him.
“I am proud to be able to work with him [Raphael]. It’s always important for me to work with people that I feel safe with and who understand and share my vision and the labels’ identity.”
When it comes to collaborating, always find others who share your goals and perspectives.
Philéo contacted me a few years back about working together on a pair of shoes, but back then I wasn’t really established and didn’t think it was the right time for me to do such a collaboration. Since the label idea and this LP came up, I decided to reach out to him and let him know what I had planned and maybe we could look at working on
something around it, as the time felt right. Everything came very naturally for us both and we agreed quite quickly on the design and the graphics. Hopefully, we’ll work together on some other bits in the future, as I have a few more ideas that I’d love to explore with him.
“I have a few more ideas that I’d love to explore with him [Philéo] — hopefully, we’ll work together on some other bits in the future. For us both, everything came very naturally.”
When the work-flow is authentic and natural, collabing with others becomes an enjoyable experience.
What else can we expect from Things We Never Did and your own DJ-production skills in the future?
I’m going to focus on releasing music from friends of mine, emerging artists that I believe in, and also a big compilation that fuses the past with the future. On a more personal basis, I hope I will always be able to evolve my sound and never stop exploring.
“I hope I will always be able to evolve my sound and never stop exploring.”
Hadone is always looking towards growth.