Why Data is Important for a Nightlife Venue or Business to be Profitable

Author : 6AM
May 25, 2017

Why Data is Important for a Nightlife Venue or Business to be Profitable

Today we live in the information age and data has become a vital tool in the way business is being done. Even for those whose business is managing clubs, bars, or other event/music venues, the use of data has become an important and vital element in determining how well their business is faring, or what needs to be changed to improve the bottom line and thus business sustainability.

In particular, data can be helpful in providing the following information useful for any bar or club business to ensure continued viability:

1. Predict information to address business needs

There is no way of predicting how the crowds or the business will be each night. But with the right data at your disposal you can get a good indication as to how the night may be like, allowing you to plan ahead and prepare your business better for any eventuality. You can check historical data and see which days are usually the busy days at the venue and extrapolate the factors behind each success and failure. By reviewing the problems or issues faced in the past you can take the necessary measures to prevent or resolve them before they further affect the business negatively in nights to come.

In addition, you should also check other sources of data such as inventory records, allowing you to review which items in the venue are most sought after by customers. This is, in a way, similar to analyzing which acts, music genres and branded nights bring you more business, thus helping you to understand and plan orders in advance to better anticipate demand.

2. Provide better budgeting

Data helps your business determine everything about the expenses made by your venue, including on what, how much, why, how often, etc. . With such data in your hands you are better equipped to decrease any unnecessary costs or spend more on the necessary expenses. This is especially important if you have limited resources, as better budgeting will help tremendously in increasing your business’ survival.

3. Improve marketing efforts

Many businesses today rely very much on data for their marketing promotions, and there is no reason why your bar, club or venue shouldn’t do so too. Having such data provides you a better picture of what your customer base is, what their preferences, attributes, and attitudes are so your business can tap into those elements and make your business more appealing to them.


Every business today should take advantage of the availability of data that will help their business achieve growth in the long run. This data can come through various mediums, including social media analytics, Google analytics, e-mail campaigns and their analytics, ticket sale platforms and their analytics, inventory, sale data, etc.

It is with the proper utilization of such data that your music venue, be it large, small, a club or even a bar, can proper.

[brew_cta id=”4″]