Inspired by EDM and in partnership with Tomorrowland, a new flavor of Coca-Cola wants to transport its consumers into a dream world. Fans will be able to scan any Dreamworld package on their mobile phone to access the Coca-Cola Creations Hub, where they can unlock AR music experiences.
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The fourth and final Coca-Cola Creations drop of 2022, “Dreamworld” incorporates surrealist themes with technicolor imagery that recalls the sights and sounds of raves. According to a press release, the company aims to” evoke the boundless creativity of the human imagination to the unmistakable taste of Coca-Cola” by marketing to Gen Z.
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“Coca-Cola Dreamworld taps into Gen Z’s passion for the infinite potential of the mind by exploring what a dream tastes like,” said Alessandra Cascino, Creative & Shopper Program Director, Coca-Cola North America Operating Unit. “Like the Coca-Cola Creations that came before it, Dreamworld plays with the unexpected and will no doubt provoke discovery and debate among consumers…which we welcome.”
“Like the Coca-Cola Creations that came before it, Dreamworld plays with the unexpected and will no doubt provoke discovery and debate among consumers… which we welcome.”
Coca-Cola Dreamworld taps into exploring what a dream tastes like.
“We’re meeting Gen Z where they are with relevant content and collaborations that matter to them,” added Chase Abraham, Senior Creative Strategy Manager, Coca-Cola North America Operating Unit.
Originally reported from EDM.com.