Beatport, the worldwide home of dance music for DJs, producers and their fans, is teaming up with Microsoft Surface, the innovative laptop and 2-in-1 brand, to connect and empower musicians globally with the latest technology products and services. The two companies are releasing “Originals2”, a groundbreaking campaign that includes continent-spanning collaborations and educational events with world famous DJs and newcomers to fuel the originality of the next generation of musicians.
“Originals2” kicks off on December 2nd at Art Basel with the launch of the new “Party Mode” feature on the Beatport DJ app, optimized for touchscreen on Surface. Beatport Link and Surface will connect Jamie Jones at Art Basel in Miami, and Loco Dice in Berlin to perform the world’s first remote back-to-back set on the Beatport DJ app.
Later in December, the partnership will launch its inaugural “Originals2 Academy”, a two-day educational event for select creators, simultaneously hosted in Miami and Berlin’s top recording studios, linked via Microsoft Teams. The “Originals2 Academy” is designed to empower the next generation of DJs and much of the program will be hosted online and streamed for a live audience. The Academy will be powered by the new Microsoft Surface Laptop Studio and
Surface Pro 8, enabling Beatport’s select creators to experience the latest technology innovations from both Surface and Beatport. There will be a second “Originals2 Academy” in 2022, which will center around a remix competition, sourcing the best emerging talent from around the world.
