With just weeks to go until Amsterdam Dance Event 2022, the organization’s newly launched ADE Lab track aimed at the next generation offers a more accessible alternative to the ADE Pro business conference. ADE Lab is the prime education and talent development platform for aspiring producers and professionals.
Through an interactive multi-day program of music talks, masterclasses, demo pitches, and technology showcases, ADE Lab aims to inspire the innovators of the future. The former ADE Sound Lab and ADE University programs merged to become one of ADE’s four core program tracks.
ADE Lab takes place Oct 19 — Oct 22 at Brakke Grond and Amsterdam’s Nes area. More information about ADE Lab can be found here. ADE Tickets are also now available to purchase.
Among the newly revealed program is Carl Cox speaking in-depth about his first album in ten years and his move to live sets, Oliver Heldens on balancing his own name and his alias HI-LO, a live special edition of Scuba’s ‘Not a Diving’ Podcast with Ellen Allien, manipulating sound with deep house pioneer Kerri Chandler and a vinyl DJing workshop with Van Anh. It may also be the last chance to see DJ The Prophet, dubbed the Godfather of Hardstyle on stage, following news that he is retiring.
Buy Tickets / Buy ADE Lab Pass
It doesn’t end there, however — Nicky Romero will also be at ADE’s development platform, as well as in-depth masterclasses that will be offered from the teams of Spotify, SoundCloud, Bandcamp, Beatstars, ID&T, Armada Music, Martin Garrix’s STMPD Studios, and Charlotte de Witte’s record label KNTXT. Below, you can dive more into what to expect from ADE’s Lab Pass program.
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Photo credit: @lotsoflieke
The teams behind music industry powerhouses ID&T, Armada Music, and KNTXT will take aspiring professionals behind the scenes about their day-to-day operations, and global giants Spotify, SoundCloud, Bandcamp, and Beatstars guide artists through the world of streaming and music ownership. Participants can visit Martin Garrix’s STMPD Studios to learn about mixing spatial sound in Dolby Atmos and get feedback on their demos by Nicky Romero.
The ADE Demolition contest hosted by Dave Clarke also returns, where producers can win a large prize pack. Through a collaboration with demo platform VIRPP, contestants can submit their tracks in the leadup to ADE.
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Photo credit: @willekemachiels
In addition to production workshops, the program focuses on wider topics such as house music’s black roots and working towards a fully inclusive music scene, how to monetize music independently, and the convergence of electronic music, gaming, and the metaverse.
Visitors can also get their own hands on the latest production gear by brands including Ableton, Alter Audio, AIMI, Pioneer DJ, Roland, and Universal Audio in custom-designed gear test areas and studios.
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Photo credit: Jason
The ADE Lab program is accessible with the ADE Lab Pass, available here. The ADE Pro Pass, aimed at music industry professionals, also grants access to the full offering alongside the ADE Pro conference and all other programs during Amsterdam Dance Event.
With ADE’s new lab program launching soon, it’s no surprise that ADE doesn’t falter with creating its stimulating and innovative concepts that aid in nurturing the world of electronic music and culture. There’s no doubt that this program will play a key role in laying an influential foundation for future generations through this extensive program — and with that said, attendees can count on ADE always inventing new ways of crossing the threshold of music, art, culture, and community.
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Photo credit: Jason
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